Despite my current hiatus on shopping with the intent to purchase, I still ooo and ahh over online shopping sites way too often and it's not just to ogle those "maybe if I save for 2 years I can afford it" items. It's kind of nerdy but I just love watching and comparing the ever changing digital marketing and branding strategies utilized by online retailers. Because the space is exceedingly competitive, it forces innovation and creativity at work is always tantalizing, to me at least (I guess I'm in the right business!).
ssense.com is a frequent stop of mine as it is one of the few retailers based in Montreal and a smaller boutique with an international reputation - Gwyneth Paltrow even shops here! Plus, ever since my boyfriend worked at SSENSE a few years ago I've had a soft spot for them (although no longer the employee discount unfortunately!). In a digital world saturated with online shopping they've managed to stay totally unique - their minimalist look and avant-garde photo shoots stand out from so many other sites, and more importantly they evolve. Dare I say lead?
Screen shot of the ssense.com homepage
Screen shot of the short Chloe article on ssense.com
Mackage interview on ssense.com
No longer do I need to get my hit of fashion news from a blog or magazine then find a retailer for my ensuing fashion high. SSENSE is keeping everyone all hot and bothered right from their enticing home page which now barely references their retail merchandise. It shows they know their audience, know fashion, have the confidence to show a landing page without the typical sale sign, and cunningly understand that if I read an article about an exhibit commemorating the iconic Chloe label or an interview with the adorable Mackage owners I am oh so likely to click the "Shop Chloe" or "Shop Mackage" link so thoughtfully provided. Bravo guys. | Shop Now | ssense.com |